We INFORM. We INSPIRE. We EMPOWER. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning sustainability & impact media platform advocating for social & environmental change in Asia, and the leading Alt Protein news magazine in the region. Our mission is to shift consumer beha

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News

Green Queen
greenqueen.com.hk > onego-bio-precision-fermentation-egg-high-protein-zen-waffles

New York's Zen Waffles Taps Into Onego Bio's Animal-Free Egg Protein

3+ day, 18+ hour ago   (759+ words) Onego Bio, a Finnish food tech startup known for its chicken-free egg protein, has partnered with Zen Waffles to supercharge the protein-rich breakfast category in the US. The former uses precision fermentation – a process that involves inserting DNA into microbes…...

Green Queen
greenqueen.com.hk > better-nature-tempeh-kfc-believe-in-chicken-campaign-protein-fibre

Believe in Tempeh, Not Chicken: Better Nature Takes on KFC As Brits Seek New Protein Options

3+ day, 22+ hour ago   (906+ words) Better Nature is taking on the Colonel. The London-based tempeh maker has launched a cheeky campaign inspired by KFC’s Believe in Chicken marketing push, asking Brits to believe in its plant-based protein instead. The startup has long targeted the UK’s…...

Green Queen
greenqueen.com.hk > feisty-drinks-plant-based-clear-protein-soda-fizzy-female-funding

'Hot Girl Soda': Female-Founded Feisty Bags Funding for Fizzy Plant Protein Drinks

5+ day, 5+ hour ago   (852+ words) Clear, sparkling drinks are leading the next wave of the protein craze. Consumers want options that don’t feel as dense or heavy as protein shakes. Vy Cutting was one of them. “Protein shakes gave me the ick. I wanted the…...

Green Queen
greenqueen.com.hk > paleo-belgium-funding-precision-fermentation-myoglobin-heme-protein-meat

Paleo Bags $2.3M to Advance Regulatory Filings for Animal-Free Meat Protein

1+ week, 5+ day ago   (1306+ words) Plant-based meat is still battling the inferior taste allegations, and addressing these could be the key to restoring the adoption levels that first brought them into the mainstream. One startup working to bridge this gap is Paleo, which engineers yeast…...

Green Queen
greenqueen.com.hk > impact-food-vegan-seafood-tuna-salmon-sushi-poke-plant-based-closure

Vegan Tuna Maker Impact Food Winds Down As Meat-Eating Culture Persists

2+ week, 14+ min ago   (776+ words) Plant-based seafood player Impact Food has reached the end of its voyage as consumer uptake of fish-free alternatives fails to accelerate. The company, known for its sushi-grade, whole-cut vegan tuna and salmon, has partnered with several restaurant chains over the…...