5+ day, 13+ hour ago   (287+ words) CHICAGO — Circana has added Google’s Meridian open-source marketing mix modeling framework to its Liquid Mix platform, expanding the company’s AI-powered tools for measuring marketing effectiveness and optimizing media investments. The new Liquid Mix with Meridian offering combines Meridian’s modeling framework…...

5+ day, 14+ hour ago   (323+ words) Building on the success of the Sheaversity platform, the five-campus tour brings textured hair education, cultural connection and product discovery directly to the heart of HBCU life. Leading the product education and styling experience will be celebrity hairstylist and educator…...

5+ day, 19+ hour ago   (637+ words) Connecting grocery spending and membership programs to discounts on gas allows retailers to provide a tangible customer benefit while differentiating themselves from competitors NEW YORK — Grocers continue to look for ways to strengthen customer loyalty, and fuel rewards programs remain…...

1+ week, 4+ day ago   (358+ words) Partnership aims to give objective view of true business impact of advertising on DoorDash. NEW YORK — Circana today announced a partnership to bring independent, third-party validation to DoorDash's measurement capabilities. Now available to select advertisers for Sponsored Products and Sponsored…...

1+ week, 4+ day ago   (406+ words) High-density storage and automated order flows designed to double storage capacity and order throughput. BENTONVILLE, Ark. – Construction of Walmart’s first “next-generation” fulfillment center in the Southeast is set to begin in Carnesville, Ga. When completed, the 1.5 million-square-foot automated facility will…...

1+ week, 5+ day ago   (261+ words) ATLANTA – GreyOrange, the global leader in AI-powered multi-agent warehouse orchestration and store inventory software, announced today that more than 3,800 retail locations globally run on its technology. Some of the world’s largest retailers, including H&M Group, use its inventory software…...

1+ week, 5+ day ago   (442+ words) ‘Tens of thousands of advertisers’ in 40 countries are using the platform. SAN FRANCISCO – OpenAI said its ChatGPT Ads business has reached $1 billion in annualized revenue run rate. The milestone was reached about 200 days after the AI startup began testing ads…...

1+ week, 6+ day ago   (353+ words) The First Day Ready campaign targets college-bound Gen Z consumers across Amazon’s digital platforms and an immersive University of Wisconsin-Madison event. SEATTLE — Amazon Ads has launched a multi-brand campaign to reach Gen Z consumers as they head to college, combining…...

2+ week, 5+ day ago   (405+ words) Petsense customers can now order pet food and supplies through Instacart for delivery in as fast as an hour. SAN FRANCISCO — Instacart and Petsense by Tractor Supply have launched an exclusive same-day delivery partnership, giving customers access to the pet…...

3+ week, 3+ day ago   (386+ words) Full Circle Media connects brands with Circle K shoppers across fuel, in-store and digital channels. LAVAL, Quebec — Circle K is expanding its retail media capabilities with the relaunch of Full Circle Media by Circle K, an omnichannel network designed to…...