Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
Hold with a pointer, or hold Space or Enter.
News
The plant-based aisle was answering the wrong question
18+ hour, 41+ min ago (190+ words) For five years the industry has argued about whether the plant-based category works. We’ve been asking the wrong question. The real question is whether the protein category works. The demand isn’t in question. Research shows 37% of UK consumers now prioritise…...